Copy Strategy with Anne
Machines can write copy that is pretty. I make sure that it’s also relevant.
I’m Anne, your Copy Strategist for tech and consumer brands. With a background in both creative advertising and performance tech, I don’t see brand and growth as opposites. Let me help you nail your messaging with a rare tone of voice, so that people actually pause mid-stroll (or -scroll) and buy your product.
What’s the AI mess I can clean up for you?
Langdock
Trade Republic
rebuy
La Biosthétique
CoachHub
Henkel
Klarna
Melitta
Pfizer
Bundesministerium für Wirtschaft und Energie
Langdock Trade Republic rebuy La Biosthétique CoachHub Henkel Klarna Melitta Pfizer Bundesministerium für Wirtschaft und Energie
What you get from me
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Strategy sprint to pinpoint your brand core: the world you play in, the problem you solve. The single source of truth for any writer or AI writing assistant.
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Looking to refresh your brand voice? I’ll help define one that cuts through the noise AND works as a prompt. Includes brand personality, tone principles, and channel-specific writing guidelines.
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Strategic copywriting that balances brand integrity with performance. From engaging social content to sales-driven Meta campaigns: I keep your business objectives in mind.
Who you’re working with
I’m Anne, a deep thinker who believes the best things happen when strategy meets intuition. After years as a Senior Copywriter at Trade Republic and the creative consultancy RCKT, I launched Copyright by Anne to help tech brands find their authentic voice in today’s crowded markets.
What I also do is live a beautifully busy, endlessly surprising family life with my partner and son. Top after-work activity: eating pizza Margherita while pushing a swing one million times.
How we get in touch
It’s simple: Write a message with your brand’s needs and a few slots for a discovery call.